|In the past Public Relations, Advertising and Marketing worked separately from the sales and budget planning team. Now, that’s all changed. Every component of marketing and PR, from SEO to Social Media, must be integrated for absolute marketing success. How do you do that successfully? Marketing Integration.In most businesses, PR and marketing produce outbound media and press releases, recognize trends, create blogs and enhance a business’ social allure. All of these mediums are tremendously priceless assets. When harmonized and managed within an integrated, knowledgeable, reactive system, they can help your business thrive.The ability to publish liberally and the sudden increase of social media channels introduce a nearly uncontrollable level of exertion for marketers and PR professionals. This creates a demand for Certified Social Media Consultants, who assist companies that are without a Marketing Integration solution. Here are four ways PR professionals and Certified Social Media Consultants can contribute to overall success with Marketing Integration:|
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