Use your content marketing in your website to reach your business goals
To make sure that your content marketing is having the impact that you want it to have; you must have the right content marketing strategy. Regrettably, there is no magic formula to identify the key performance indicators (KPI) you need to measure. Content marketing goals are highly individualized. Your marketing priorities are strongly influenced by the size of your business, budget, available resources, previous trials and outcomes, plus many other factors that vary from business to business.
Let’s see what you need to do to get the most out of your content marketing strategy, determining your specific goals and securing them to the right KPIs.
To make content work, you need to understand your marketing and business goals. Then you can create content that serves those goals, instead of just giving your prospects something to pass the time.
Your blog posts, email marketing, eBooks, podcasts, advertising … all of it needs to target your desired audience.
If you’re using content to market a business, you need a strategic framework so you can get the most out of your time and hard work.
1. Define your goals.
Before you do anything – including thinking about what content you want to produce – figure out why you are doing this. What business prospects do you want to move with your content marketing? Here are some possible goals and associated metrics:
2. Create your mission statement.
Your mission statement should speak to three components of any successful marketing endeavor:
A. Readers – content that tells your readers who you are and what you offer
B. Results driven – the types of information you will provide through your content
C. Conclusion – what your readers will know about your business once they have absorbed your content
3. Consider SEO.
I’m a firm believer that your content should be created for people, not search engines. But, considering the amount of traffic potential there is from search, it’s important to understand the basics.
4. Hire a managing editor / content marketing lead.
For successful content marketing, you need a managing editor. Here is a quick list of what this person should understand:
• Content thought formation and prioritization
• Content categorization
• Ability to find and manage writers
• Content workflow and scheduling
• Basic understanding of SEO and social optimization
• Content repurposing
• Ability to measure and communicate content effectiveness
Success PR is that managing editor that can provide you with all of the above criteria to have a Successful online marketing campaign. We will provide you with the following:
Drive new traffic and awareness
Increase conversions and sales
Generate quality leads
Contact us to set up an appointment.